Journalists Need a New Set of Skills

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I recently watched a video by a professor at CUNY (City University of New York). http://videojournalisthq.com/entrepeneurjournalism%20 His name is Professor CW Anderson and he is teaching a course on Entrepeneurial Journalism.   In other words, he has realised that for many of his students, the future is not the steady jobs in big organisations they may have come to expect. 
 
Whether it is a regional newspaper or ITV's London news programme, job cuts are everywhere. With so much more competition and reduced advertising incomes, the old business models are straining at the seams.  In the past, a journalism graduate would head straight for one of the big players and expect a secure job for decades to come. That is clearly no longer the case.
 
I have made the jump from being a staff member at the BBC to being self-employed. There are so many of us out there and a large percentage have the same problem.  We have all the skills to be video journalists. We can film, edit and tell stories. What we have not been trained be is business-savvy.  If you work for a large organisation they bring in the work, do the accounts and take care of the day-to-day runnings of the business. When you are on your own, it is up to you .
 
Journalists now need ot learn to sell their skills, their content and themselves.  These are marketing skills. They need to pay the bills at the end of the month, so a range of business skills are essential.
 
I hope more academics take Professor CW Anderson's approach, to prepare the next generation of video journalists for the new media landscape.